Don Richardson was a missionary to New Guinea in the 70s. He spent years working with a tribe of former cannibals. This group of people were not so many years from their former way of life. Mr. Richardson had a very difficult time teaching the gospel of Jesus to this group because they would lift up, get this, JUDAS, as a hero every time he got to that part in the story! You see, deceiving was a way of life. When they were cannibals, it was a great honour to have “fattened someone with friendship for the slaughter.” They would become friends, invite them into their homes, and then “have them for dinner.” You can’t call Judas “the bad guy” in a culture of deceivers! So how do we speak the message so it makes sense? How do we share so that it is always audience understood?